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GOOG Google: Broadpoint AmTech discusses mobile webcast takeaways (563.18 )
Broadpoint AmTech notes Mobile ad CPCs still lag desktop, but the gap is narrowing thanks to the ramp in smartphones with full browsers. GOOG believes mobile CPCs may one day overtake desktop, but would not commit to a timeline. Although GOOG will not publish the percentage of its advertisers bidding on mobile, it is "an increasing number". Although AAPL's control over a critical source of GOOG's mobile search distribution remains a concern for firm, firm found it notable that the percentage of mobile queries resulting from a person typing in www.google.com on their mobile browser is a "surprisingly high number" according to the co. Yesterday's webcast focused much more on the broader Android ecosystem of users, developers, hardware/OEMs and carriers and less about the Nexus One. The co reiterated that mobile searches are largely additive and increase at times when desktop searches decline.
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